Wiltonenespanol.com Customized User Friendly Website Development

The Background

Wilton en Español (wiltonenespanol.com) is a leading platform in the realm of baking, cake decorating, cookie making, and crafting celebrations. It provides a wide range of products and resources for enthusiasts and professionals alike, focusing on the Spanish-speaking community interested in enhancing their baking and decorating skills.

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Project Overview

We undertook the comprehensive redesign of an outdated WordPress website, transforming it into a state-of-the-art platform using Elementor and Advanced Custom Fields (ACF). Our objective was to revitalize the online presence of a business within the Cake Decorating and Baking Supplies industry, addressing its core web challenges.

 

The Results

We undertook the comprehensive redesign of an outdated WordPress website, transforming it into a state-of-the-art platform using Elementor and Advanced Custom Fields (ACF). Our objective was to revitalize the online presence of a business within the Cake Decorating and Baking Supplies industry, addressing its core web challenges.

Challenges Identified:

  1. The original site presented significant navigation difficulties.
  2. Content organization was suboptimal, hindering information accessibility.
  3. Lack of mobile optimization detracted from the user experience.

Strategic Solutions Implemented:

  1. Deployment of Elementor page builder and a responsive theme to modernize the website’s design and functionality.
  2. Content restructured for enhanced clarity and navigability.
  3. Full mobile optimization to ensure a seamless experience across devices.

Achievements:

  1. The revamped website offers a significantly improved user interface, ensuring intuitive navigation.
  2. Content reorganization has made critical information more accessible and straightforward to locate.
  3. Enhanced mobile responsiveness, catering to a broad spectrum of users.
  4. The redesigned platform has effectively increased lead generation and sales, contributing to the client’s business growth.

Deliverables:

  1. A fully updated WordPress website leveraging Elementor, JavaScript, HTML, CSS, and custom theme development to meet modern standards.
  2. A user-centric design that aligns with industry-specific needs in Cake Decorating and Baking Supplies.
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