Ivapegreat.com 150% Increase In Organic Clicks In 4 Months

The Background

Ivapegreat.com is the online presence of IVG (I Vape Great), a leading vaping brand founded in 2016 by Ahsan Bawa. Headquartered in Preston, UK, IVG has gained international acclaim, serving over 100 countries and winning over 50 global awards, including being named “Best UK Brand” multiple times. The site offers a variety of award-winning e-liquids and vape kits, emphasizing quality, innovation, and customer satisfaction.

Keywords, Bidding & Targeting

Our strategy commenced with an in-depth keyword analysis, specifically tailored to align with the unique offerings of the brand. We concentrated on several keywords such as “Premium e-liquids UK”, “Top vape kits England”, and additional related terms. Collaborating closely with the team at Ivapegreat.com, we pinpointed the most pertinent conversion keywords that accurately reflected their product range while also focusing on their key geographical markets.

The Campaign


We began by conducting an extensive SEO audit, meticulously identifying any technical issues. This crucial first step laid a strong foundation for our subsequent SEO strategies, ensuring optimal performance and effectiveness.


We then focused on refining on-page elements, encompassing updates to meta titles, descriptions, URLs, and standardizing language variations. Additionally, we enhanced the website's internal linking structure and offered UX suggestions to improve content arrangement and overall user experience, ensuring a more engaging and SEO-friendly website.


Our seasoned strategist crafted a detailed content plan, focusing on creating authoritative and engaging material for targeted pages. This approach was informed by thorough research on relevant topics and a deep analysis of competitor strategies, ensuring our content stands out in both quality and SEO effectiveness.


Our expertise in the legal industry, we recognized the critical role of Expertise, Authoritativeness, and Trustworthiness (E-A-T) in shaping our digital presence. That's why we introduced comprehensive author biographies on hadilaw.com, significantly bolstering the site's credibility. To further reinforce hadilaw.com authority and reliability in the legal sector, we've been diligently executing a robust backlink strategy, consistently acquiring high-quality links every month to enhance our SEO and online reputation.

The Results

The results have been outstanding. Ivapegreat.com saw a significant increase in organic traffic, with a dramatic 150% rise in clicks and over 4,000 keywords climbing in rankings. Our primary targeted keyword reached the top spot on Google, with numerous variants also achieving first-page positions.

Remarkably, this achievement remained stable through four major Google algorithm updates from August to October 2023, including two core updates, demonstrating the durability and effectiveness of our SEO strategies. Our campaign began, with some keywords jumping from page 10 directly to the top of page 1.

The amazing thing is that this increase in rankings has led to a massive 150% increase in organic clicks and 200% increase in impressions.


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